HeadBlade Boosts Conversion Rate by 60%

Beauty and Personal Care

HeadBlade secured a 60% conversion rate by launching a customer rewards program that incentivized repeat purchases, improved engagement, and encouraged long-term brand loyalty.

About headBlad

HeadBlade has taken the head shaving niche and created a lifestyle brand for millions of people around the world who shave their heads. The original HeadBlade was listed amongst TIME magazine’s Top 10 Designs in 2000 and has been part of the distinguished permanent collection at the Museum of Modern Art, (MoMA) in New York since 2005.

Key Results

22%

Increase In Average Order Value (AOV)

31%

Higher Purchase Frequency For Registered Members Of The Loyalty Program

60%

Conversion Rate For Loyalty Program Users

Convert site visitors into loyal customers
Increase repeat sales
Boost in spending from loyal customers
Boost purchases on the website through referrals
Engage customers at every touch point
Enhance brand visibility via social channels

Methodology

HeadBlade, a design centric grooming company for a head shave razor brand was looking to actively engage its site visitors at every touch point and turn them into loyal raving fans to boost repeat sales. In order to increase customer retention and to enhance engagement, HeadBlade implemented TrueLoyal's 360 degree customer loyalty program on its website and launched its HeadBlade Rewards Program. The 360 degree engagement model of the loyalty rewards program assisted the brand to engage with the customers at a spectrum of touch points and rewarded them not only for purchase but a host of other activities. In addition, HeadBlade embedded TrueLoyal's Refer-a-Friend program on its website and encouraged users to refer the brand via email, Facebook, Twitter etc.