Education | USA
Duke University
TrueLoyal helped Duke expand it’s reach and raise $3.85 billion.
Key Results
The Goal: Reconnect and engage alumni at events to help raise $3.2 Billion
Duke University embarked on a $3.2 billion capital campaign to raise philanthropic support for the University. In order to do this, the Marketing and Communications team developed a series of events around the world, ‘Duke Forward On The Road,’ where they took faculty and staff and reconnected them with alumni, parents, and friends.
Reconnecting these individuals helped them remember their experiences at college, and see how valuable their contributions will be going forward.
Duke used TrueLoyal to display social media feeds on projection screens during event to give context to the campaign and to encourage people to post about their experience and what they have learned.
“The goal of the event was to drive engagement and to reconnect alumni with the University. I know TrueLoyal has been a primary player in achieving those objectives.”
By using incentives – like a signed football or basketball – the organizers encouraged people to post to social, which in turn made them feel more connected to the University and more likely to donate. TrueLoyal’s mobile app makes it easy for organizers to moderate the feeds live during the event.
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