Equestrian Supplies
Coolhorse
Coolhorse increased repeat purchase revenue by 98% and improved customer retention by 12% using a targeted loyalty rewards program that strengthened engagement and incentivized repeat customers.
About Coolhorse
Coolhorse is a leader of superior online horse supplies, horse equipment including saddles, leg gear, roping, bits, horse trailers, and more! Coolhorse’s goal is to provide the most diverse assortment of quality horse care products and accessories at an affordable price. Coolhorse carry a wide selection of essential equine supplies to help customers care for their horses with ease.
Key Results
17%
BUILD phase Improvement in Total Revenue
98.76%
MULTIPLY phase Increase in Repeat Purchase Revenue
12%
SUSTAIN phase Uplift in Customer Retention
Objectives and challenges
During the engagement initiation with TrueLoyal, the most pressing objective for Coolhorse was to increase their revenues & customer engagement. They also had an eye on the upcoming holiday season and wanted to maximize returns at that time.
The solution: A rewards program
TrueLoyal created the Coolhorse Rewards Program, and adopted a three-pronged, phase-wise approach to address these varied challenges. The solution focused not only on immediate benefits realization for Coolhorse, but its multiplication and sustenance over time.
- 360 Degree engagement with rewards program
- Tier-based rewards program to engage customers
We were able to capitalize on the holiday season wave with TrueLoyal's platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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