Clio Snacks Online Brand Community Success Story

Food & Beverage

How Clio Snacks Graduated from Facebook to an Online Brand Community

In the first 100 days of launching the Clio Cravings Club Community, the brand achieved…

+18%

Increase in Net Promoter Score

+8%

Increase in Purchase Frequency

+23%

Increase in Household Penetration

+25%

Increase in Brand Loyalty

+10%

Increase in Emotional Connection to Brand

Clio Snacks is a fast-growing chocolate-covered yogurt brand on a mission to help people snack clean without compromise.

In an effort to upgrade from third-party gatekeepers to generate more effective support for their brand and customers, Clio Snacks migrated from a Facebook-owned community to a brand-owned community. They chose TrueLoyal to start the Clio Cravings Club Community to deliver delicious benefits for consumers hungry to engage with the brand.

“So why did we choose [TrueLoyal ]? For us, it was ease. It was access to our consumer. It was ownership of the data. And it was the ability to do what we needed, which was to drive loyalty beyond purchase. Because we typically have limited resources budget-wise. And so that’s where this platform fit every need that we were trying to piece together previously.” Rachel Moore, Chief Marketing Officer, Clio Snacks

A Fully-Owned Brand Channel for Direct Consumer Relationships

No more social media gatekeepers or limited engagement. Clio Snacks is building genuine loyalty through an online brand community that is owned and cultivated by the brand. The Clio Cravings Club Community is a long-term, always-on channel to deliver personalized engagement, foster emotional loyalty, and supercharge retail velocity.

Spread Awareness through Authentic User-Generated Content

As a fast-growing challenger brand, Clio Snacks leverages its online brand community to scale impactful UGC, reviews, photos and more across key online channels. Whether it’s supporting sell through at retailers or launching a new product, an online brand community is an army of mobilized advocates to activate and drive conversion.

Predictive Insights to Drive Brand Innovation

With a full range of survey capabilities, Clio Snacks has an ongoing feedback loop to foster co-creation among consumers. An online brand community empowers the brand to foster passionate participation and serves as an engine for zero-party data ownership.