Health and Wellness
Atrantil
Atrantil achieved a 14X increase in customer retention by implementing a loyalty program that encouraged repeat purchases, rewarded engagement, and strengthened long-term brand loyalty.
About Atrantil
Guided by an unwavering commitment to improving the health and well-being of people with various medical conditions, Atrantil advances medicine through the synergy of science and nature. They create natural products backed by science and made of only the purest ingredients.
Key Result
14x
Increase Customer Retention
Objectives and challenges
- Improve customer retention
- Engage with their loyal customers
The Solution: A Rewards Program
Atrantil built the Atrantil Rewards Program using TrueLoyal’s modern-day loyalty rewards platform. The Rewards Program offered customers, multiple point earning opportunities with simple actions to create 360-degree engagement for purchases made, account creation, birthday bonus, writing reviews, refer a friend, sharing on Facebook, Twitter, Pinterest & Instagram. Customers could earn points for every dollar spent. With a tiered rewards program (Bronze, Silver and Gold) in place, after reaching the specified points, customers were upgraded to the next tier to receive exclusive benefits from that tier. A unique blend of special perks/gifts, access to flash sales, level up offers, and coupon offers were included at the different tiers of the program.
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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