ARM & HAMMER™ Cat Litter Grew Community to 100,000+

Pet Supplies

How ARM & HAMMER™ Cat Litter Grew Its Community to over 100,000 members.

Scroll to see how ARM & HAMMER™ Cat Litter drove these impressive results

100,000+

Community Members

5300+

Reviews Created

13X

Greater Customer Lifetime Value Than Other Channels

275%

Increase in Loyalty Points Earned

71%

Net Promoter Score

ARM & HAMMER™ Cat Litter brand offers innovative and odor-controlling solutions for a fresher and more pleasant litter box experience.

ARM & HAMMER™ Cat Litter aimed to build loyalty among happy customers while activating advocacy and capturing key insights about their consumers.

“We have a community where we can talk to people all the time and we want them to spread their love for ARM & HAMMER™ Cat Litter. We can actually disrupt the environment and disrupt our competitors. We have these loyalists that we want to get the message out, to speak on our behalf, and in a more organic way than a brand trying to be the voice – we let our consumers do that for us.” – Shonda Brown, Senior Associate Brand Manager, ARM & HAMMER Cat Litter

A Brand-Owned Home for Target Consumers to Engage

As a brand-owned asset, the online community serves as a home base for customers to connect with the brand. Here, customers can participate in interactive digital experiences – personalized based on first-party data – including tailored offers, relevant discussions, fun activities, and more.

An Always-On Channel for Rapid Insights

Trends move fast. Kitty Krew offers the brand access to feedback to inform business decisions, from distribution and supply chain strategy to packaging and creative.

Drive New Purchase with Authentic Advocacy

ARM & HAMMER™ Cat Litter knew how important social proof and referrals were to driving sales. With the Kitty Krew, the brand can mobilize and activate targeted consumers to share their ARM & HAMMER™ Cat Litter experience through reviews, UGC photos and videos, and much more.