4-H

4-H is a national U.S. organization that identifies as the nation’s “largest positive youth development and youth mentoring organization.” They empower six million young people in the U.S. through research-backed, life-changing programs available through 4-H clubs, camps, afterschool & school enrichment programs in every county & parish in the U.S.

4-H uses TrueLoyal to engage their audience of 4-H youth, parents, volunteers and donors. Their national website features 4H news stories, including “stories” shared by 4-H participants on social media.

National 4H has also passed TrueLoyal on to their individual chapters for use at events, including their Texas 4-H chapter, which used TrueLoyal at the Texas 4-H Roundup.

Texas 4-H Roundup, the pinnacle event for Texas 4-H, was attended by over 4,000 4-H youth, most of whom qualified as individuals or teams at the county and district level. Texas 4-H used TrueLoyal as way to engage with everyone who attended throughout the three day event. They displayed TrueLoyal on screens throughout the event arena, including a social media booth where many 4-H youth would stop by and post a picture to Instagram just to see their face on the screen.