303® Achieved 135% Sales Lift with Peer Influencers

Automotive Aftermarket

How 303® Achieved 135% Sales Lift with Peer Influencers

Keep scrolling to see 303® Automotive drove these impressive results

11,800

Pieces of UGC Created

18M

Mission Impressions

+135%

Unit Sales increase YOY

+60%

Increase in Likelihood to Purchase

+20%

Increase in online share-of-voice

Since 1980, 303® Automotive has been the premium choice for auto detailing products designed to clean, shine, and protect a vehicle’s appearance. But the brand needed a way to put their product’s awareness into overdrive.

After adding several new auto care products into its line, 303® struggled with driving awareness in a highly competitive marketplace and aimed to increase content and reviews on various social networks.

Activated 900 Car Enthusiasts from the Smiley360 Peer Influencer Community

Using our robust segmentation capabilities, we identified participants within 303®’s key consumer target – car enthusiasts between the ages of 29-55 who hand-wash their cars and who shop at retailer partners Auto Zone or Advance Auto Parts.

Delivered a Custom Word-of-Mouth Marketing Experience

Targeted influencers were sent a free product 303®’s Automotive Protectant to generate authentic conversations.

Promoted Brand Advocacy Across Social Media

Participants were encouraged to showcase their experiences through before-and-after car photos, reviews and recommendations, and content on social media.

Engaged with Audiences to Drive Awareness

During their key product launch, we hosted a Twitter party furthering discussion and product trial, while offering sweepstakes prizes including a trip to the well-known Mecum Car Auction.

Digital Marketing Manager, 303®

We handed our products to 900 people, and just seeing how 900 people engaged with [the products] and then engaged with their circles, and how the reach and the impressions snowballed – the whole thing multiples.