TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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TrueLoyal vs Yotpo

Choose a Dedicated Loyalty Partner, Not a Shifting Suite

Migrating from Yotpo to TrueLoyal is quick and hassle-free. TrueLoyal offers the stable, powerful, and dedicated loyalty solution designed for brands seeking superior ROI, unwavering focus, and true expert partnership.
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The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Overview – TrueLoyal vs Yotpo

Searching for the best alternative to Yotpo loyalty?

In a market of shifting priorities, your loyalty program needs a stable foundation. Are you concerned about building your strategy on a platform that is constantly changing its focus?

 

While platforms like Yotpo pivot and divest core services like SMS and email, TrueLoyal’s focus has always been singular and unwavering: engineering world-class customer loyalty. Yotpo’s loyalty product was born from the acquisition of Swell, a basic platform that has seen little innovation since. This history raises a critical question for any serious brand: Is loyalty their core competency or just another feature in a changing suite?

 

TrueLoyal was built from the ground up to be a best-in-class loyalty and retention engine. We provide the stability, deep functionality, and dedicated expertise that a fragmented suite cannot match. Avoid the risk of a future, unplanned migration. Build your loyalty program on a platform that’s here for the long run.

TrueLoyal vs. Yotpo: A Side-by-Side Comparison

Tired of platforms that treat loyalty as an afterthought? TrueLoyal consistently outperforms Yotpo in the areas that matter most: strategic depth, stability, dedicated support, and platform architecture. See how a focused specialist compares to a generalist suite.

Capability
TrueLoyal
Yotpo
Core Business Focus
Loyalty & Engagement Specialist: Our entire company is dedicated to building best-in-class loyalty and retention solutions.
Reviews-first Suite: Loyalty is a secondary product, part of a broader marketing suite acquired to fill a gap.
Represents the brand’s primary mission and the focus of all its resources.
Customization & Flexibility
Long-Term Stability
Stable & Committed
Subject to Strategic Shifts

Why TrueLoyal is the Smarter Yotpo Alternative

Top Yotpo loyalty program platform and rewards solution alternative |
Benefit from Unwavering Focus and Stability
Loyalty isn't just a feature for us—it's our entire focus. Yotpo’s recent sale of its SMS and email businesses signals a shifting strategy. Their loyalty offering, an acquisition they haven't substantially improved, could be next. Can you risk building your customer retention strategy on such an uncertain foundation? TrueLoyal provides the peace of mind that comes from a dedicated partner who is 100% invested in the loyalty space for the long haul.
Experience True White-Glove Partnership, Not Limited Support
Stop dealing with slow response times and generic support. TrueLoyal provides a dedicated onboarding manager and a white-glove implementation experience for a seamless, efficient launch. Our partnership continues with a dedicated customer success team, proactive strategy recommendations, and quarterly business reviews (QBRs) to ensure your program is always optimized for maximum ROI. This stands in stark contrast to Yotpo's model, which often lacks dedicated onboarding and provides tiered, inconsistent support.
Unlock a Comprehensive Platform, Not a Limited Add-On
Don't let your strategy be constrained by a basic tool. TrueLoyal is built to handle complex use cases across any industry, from B2B to automotive and beyond. Our robust omni-channel capabilities and accessible API provide true flexibility. Furthermore, our unified platform provides a single login for all your loyalty tools, reducing operational complexity for your team—a stark difference from managing separate logins for Yotpo's different products.
Achieve Predictable ROI Without Hidden Costs

Are you prepared for a significant price hike after your first year? Yotpo’s pricing model can be unpredictable, with considerable increases after the initial contract. Zinrelo offers transparent, flexible pricing that provides predictable budgeting and a clearer path to ROI. Stop overpaying for a free or low-cost loyalty tool that lacks critical features and comes with long-term financial uncertainty.

Upgrade Your Loyalty Strategy — The Enterprise Way

If your brand has outgrown the limitations of a generalist suite, it’s time to upgrade. TrueLoyal offers a dedicated, enterprise-grade loyalty solution designed for stability, performance, and deep customization—backed by the reliable expert partnership you need to accelerate growth.

Enterprise-Grade Onboarding

TrueLoyal's onboarding is a fully customized, white-glove experience. Our dedicated team manages the heavy lifting, ensuring a seamless transition and strategic alignment from day one.

A True Strategic Partner

Stop dealing with support tickets. TrueLoyal assigns a dedicated customer success team that provides expert loyalty guidance, proactive communication, and strategic input via QBRs, ensuring your program evolves with your business.

Data-Driven Personalization

We go beyond basic dashboards. TrueLoyal’s data-driven approach, including our Personalized Data-Driven Onboarding (PDR), analyzes your unique business metrics to craft and optimize a program that delivers real-world results.

Built for Scale & Complexity

TrueLoyal is engineered to handle enterprise volume, complex segmentation, and high-growth needs without sacrificing usability. It is a powerful, intuitive experience designed to grow with you.

Trusted Security Infrastructure

Your data is secure. TrueLoyal meets strict global security standards, including bi-annual vulnerability scans and secure APIs, to ensure your platform and customer data are always protected.

FAQs

What makes TrueLoyal a better and more stable alternative to the Yotpo loyalty program?
TrueLoyal is a dedicated loyalty platform, meaning our entire focus is on building the best loyalty and retention solutions. Unlike Yotpo, which has a history of divesting parts of its business and built its loyalty offering on an acquired, less-advanced tool, TrueLoyal offers stability, deep expertise, and a long-term commitment to the loyalty space. This focus translates to a more powerful product, superior support, and a more reliable partnership.
What is the onboarding and support process like with TrueLoyal?
TrueLoyal provides a white-glove onboarding experience with a dedicated manager to ensure a seamless and strategic launch. All clients receive a dedicated customer success team for ongoing, proactive support and strategic guidance through regular check-ins and Quarterly Business Reviews (QBRs). This is a direct contrast to Yotpo, which typically does not offer a dedicated onboarding manager and provides tiered, often inconsistent, support.
Does TrueLoyal support Magento, Shopify, and other eCommerce platforms?
Yes, TrueLoyal offers seamless integrations with Shopify (including Shopify Tags), Magento, BigCommerce, Salesforce Commerce Cloud, WooCommerce, and more. We provide flexible connection options via native apps or our accessible API, offering greater integration capabilities than Yotpo's often restricted approach. Notably, recent reports indicate Yotpo may no longer support a Magento integration.
How does TrueLoyal's pricing compare to Yotpo loyalty pricing?
TrueLoyal offers transparent, predictable pricing designed for clear ROI. We don't penalize your growth. This contrasts with Yotpo's model, which can include significant and unexpected price increases after the first year. A "free" or cheap initial offer from Yotpo often lacks critical features and may hide long-term costs, making TrueLoyal a more cost-effective and valuable solution over time.
Does TrueLoyal offer features like referrals, tiers, and experiential rewards?
Yes. TrueLoyal supports fully customizable point-based systems, VIP tiers, referral programs, and experiential rewards. While Yotpo offers similar features, TrueLoyal provides significantly more depth, control, and customization across all plans, empowering you to build a truly unique program without hitting the restrictive paywalls common to generalist suites.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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Featues

Zinrelo

Yotpo

Point-Based Rewards

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All-in-One Solution

All-in-One Solution

Point-Based Rewards

All-in-One Solution

All-in-One Solution