Beauty & Cosmetics
DefenAge
DefenAge improved customer retention by 65% by introducing a structured loyalty program that rewarded repeat purchases, improved engagement, and strengthened long-term brand relationships.
About DefenAge
DefenAge is the #1 global anti-aging skincare brand. First released its products in 2015, the brand is driven by scientifically proven practices and backed by the world’s leading dermatologists. The cruelty-free brand has won 9+ elite awards in the beauty Industry.
Key Results
65%
Increase in Customer Retention
57%
Increase in Repeat Revenue Per Member
33%
Increase in Customer Purchase Frequency
Objectives And Challenges
- Improve customer retention
- Increase repeat purchase revenue
The Solution: A Rewards Program
The following components of the loyalty rewards program made a huge difference:
- Omnichannel loyalty across the website and physical stores
- Deep personalization and segmentation to boost purchase frequency
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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