Food & Beverage
Snapple
Keep scrolling to see how Snapple drove these results
About Snapple
Snapple is a brand of beverages known for its variety of flavored drinks, primarily iced teas, fruit juices, and fruit-flavored drinks.
The Challenge
When Snapple launched its Snapple Straight Up Tea, they appealed to the growing number of health-conscious consumers today. But the brand needed to stay refreshed in consumers’ minds.
Generate On-Shelf Excitement at Key Retailers
In a highly competitive space like Target, Snapple needed a way to boost awareness of its new product, Snapple Straight Up Tea, and to drive purchase trial and conversion. TrueLoyal worked with the brand to identify and mobilize a guerilla marketing team – 1,200 influential Target shoppers – to try the new product and generate buzz and excitement of the products’ availability on-shelf.
Amplify Promotions to Drive Conversion and Support Retail Relationship
Participants were prompted to try the tea and share their experiences through social media with their friends and family. Their posts contained a special discount offer call-to-action link – driving friends, followers and readers to purchase and achieved a 34% redemption rate.
Consumer Intelligence to Ensure Continued Product Success
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