ARM & HAMMER™ Baking Soda's Engaged Community

Household

Community

Key Results

41,000+

Community Members

+16%

Increase in Consumption

+8%x

Increase in Net Promoter Score

Social Reach

52K+x

Pieces of User-Generated Content

ARM & HAMMER™ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.

A Community Destination to Spark Brand Advocacy

The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products.

Brand Manager, ARM & HAMMER™ Baking Soda

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, the Simple Solutions Community has helped increase the use of ARM & HAMMER™ Baking Soda in household across the nation.