Data & Analytics

Precision Loyalty Analytics For Holistic Growth

Truly understand customers with analytics unveiling their digital behaviors. TrueLoyal’s advanced loyalty analytics turn raw data into customer insights and create actionable strategies. This service equips businesses with the insights needed to design effective loyalty programs, identify key customer segments, and lay the foundation for long-term engagement and growth before program creation.

Data analytics service overview

Unlock actionable insights with data analytics solution

Actionable Customer Insights

TrueLoyal transforms your raw business data into clear, usable insights. We dive deep into customer behavior and preferences using advanced analytics to provide a true understanding of what drives your audience.

Seamless System Integration

Our platform offers comprehensive capabilities, including detailed customer segmentation and seamless integration with your existing CRM and POS systems to collect valuable, real-time data.

Maximize Program ROI

Leverage data-driven insights to make smarter decisions, enhance client engagement, and encourage repeat business. This allows you to fine-tune rewards and set achievable goals, ultimately delivering a greater return on your investment.

Industry challenges

Predict, optimize, personalize: data’s role in loyalty

Lack of proper strategy

Without data analytics, guesswork leads to a higher probability of failure.

KPIs setting challenges

Setting irrelevant KPIs can lead to misleading conclusions and ineffective strategies.

Unoptimized structure

Unoptimized data structures make it difficult to extract valuable customer information.

The TrueLoyal solution

harness customer insights with TrueLoyals advanced analytics

TrueLoyal’s data and analytics solutions dive into how your customers interact with your brand, their behaviors, and loyalty trends. Our platform pulls together data from various sources, giving you a clear view of what your customers enjoy and how they engage with you. With our modern analytics tools, you get practical insights that are easy to use, helping you tailor experiences, enhance loyalty programs, and make savvy marketing choices. This approach not only drives long-term growth but also keeps your customers satisfied and engaged.

Turn data into actionable insights with TrueLoyal

TrueLoyal’s powerful analytics service helps you unlock key customer insights, ensuring your loyalty program is both effective and aligned with your business goals.

Step 1

Understanding What Your Customers Want

We analyze purchase data to create an optimized program and uncover new growth opportunities for you.

Step 2

Business Objectives Analysis

We align your program with your business goals, tailoring it to support what matters most.

Step 3

Running financial projections

We analyze program costs, participation, and profitability to help you choose the best strategy confidently.

Step 4

Design Recommendations

We recommend a program design with engaging activities, tiers, points and rewards for your objectives.

The TrueLoyal advantage

Program Design & Strategy

Expert guidance for optimal loyalty program success.

eCommerce & Multi-channel Flexibility

Flexible solutions, multiple program types, AI-driven promotions & gamification.

Offline Customer Data & Incentives

Connect the omni-channel dots between customers’ online and in-store behaviors.

Personalized Engagement

Advanced data and segmentation engine for hyper-personalized omni-channel experiences.

Real-Time Visualization

Visualize key metrics data instantly for informed decisions and ROI tracking.

Enterprise-grade

Secure, scalable, data compliant - premium services and dedicated support.

Custom Solutions for Every Need

Loyalty Impact Analysis

Our detailed analysis helps you evaluate the true impact of your loyalty programs on your business.

Financial Modeling

We assess financial viability and forecast potential returns of your loyalty programs with our comprehensive modeling.

Strategic Consulting

Our experts provide guidance to inform your strategic decisions and help you achieve your loyalty program goals.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting