Recommended Reads:
CAC Attack: When Your Loyalty Program Members Become Your Best Salespeople
Despite loyalty programs being primarily a retention tool, they don’t have to be. When structured correctly,...
Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than many brands think
Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than...
Loyalty ROI: Return on Investment or Reporting Over Impact?
Loyalty ROI is notoriously hard to measure. Most brands think they know what Loyalty ROI is – “did...
How to Solve Low B2B Customer Retention with the Right Loyalty Platform
B2B retention fell to 29% in 2025 due to poor onboarding, misaligned value, and fragmented experiences;...
The Definitive Guide to High‑Retention Loyalty Program Management
Modern consumer brands face an increasingly competitive landscape where acquiring new customers costs...
Tariffs are reshaping customer loyalty: strategies for retention in 2025
Trump’s tariffs are already reshaping the way businesses operate in 2025. With increased import...
What is loyalty fatigue and how brands can overcome it
In the past few years, businesses have seen a troubling tendency known as ‘loyalty fatigue.’
With...
The Ultimate List of 25 Best Loyalty Program Software Providers in 2025
Did you know that 77% of consumers stick with brands that offer loyalty rewards? In a competitive market,...
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