We’re excited to share a new integration to TrueLoyal’s Community Powered Marketing platform with Epsilon PeopleCloud, a leading all-in-one marketing platform to help brands build smarter marketing. The TrueLoyal – Epsilon integration empowers brands to leverage the wealth of consumer data and relationships within their online communities and create a more unified customer experience across their marketing funnel.

The Power of Brand Communities 

TrueLoyal helps you build your online community beyond just social media pages with a vibrant brand-owned hub for your most passionate supporters. These communities cultivate ongoing engagement, fuel customer acquisition and advocacy, and foster deep emotional loyalty.

Most notably, communities house a rich trove of zero and first-party data –  direct insights from your most engaged consumers. This data plays a critical role in today’s marketing landscape, where building strong customer relationships hinges on personalization and a deep understanding of your audience.

In today’s data-driven marketing landscape, understanding your audience is crucial for building strong relationships. This is where community data becomes a game-changer. It provides you with the information you need to personalize marketing efforts and deliver experiences that resonate with your customers.

Using Community for Richer Data Sets

Consumers are increasingly wary of sharing their data. They expect transparency and value in return. This is where brand communities excel. Unlike traditional engagement channels, communities create a trusted space for information exchange. In our State of Community Powered Marketing report, 93% of consumers reported feeling comfortable sharing data when they understand how it’s used.

The TrueLoyal and Epsilon PeopleCloud integration bridges the gap between your community and your marketing platforms and CDP. This allows you to:

• Deliver essential brand-owned data from your community and streamlined data management
• Engage your community into your overall personalization & marketing funnel
  
• Connect mapped fields of your community members to PeopleCloud for integrated marketing efforts
• Enhance your unified view of consumers and stay current of every life stage change

By integrating TrueLoyal and Epsilon PeopleCloud, you can further maximize the potential of your online community and efficiency across your marketing tech stack. This powerful combination fosters stronger consumer relationships through data-driven personalization and a unified experience across your entire marketing funnel.

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