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Instagram's API Changes & How TrueLoyal is Addressing Them

Client Testimonials

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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Instagram's API Changes & How TrueLoyal is Addressing Them

Effective today, April 4, 2018, Instagram deployed changes to their API without advance notice, affecting all users of the Instagram API.

The user-generated content currently in use on your properties is not affected. However, there are some changes to TrueLoyal functionality due to these changes that all customers should be aware of:

Effect on your TrueLoyal accounts

  • Aggregating posts from any unowned Instagram (IG) accounts (@username) is no longer possible
    • Aggregating hashtag content still works, but is affected by additional rate limiting
    • Aggregating posts from any IG handle that you have login credentials for still works. If you owned @TrueLoyal Instagram handle with login credentials, you can still aggregate posts from that account.
  • Acquiring rights for IG posts via commenting through TrueLoyal is no longer possible (alternative solution below)
  • Author profile images and full names are no longer aggregated and will no longer show on posts in TrueLoyal
    • Author username handle (@username) will still exist and show up on posts
  • IG followers data are no longer accessible
    • Filtering posts by followers in the TrueLoyal filter bar will no longer be available
    • Impact analytics (ie impressions) will be affected

Changes we're making to the TrueLoyal platform to reflect Instagram's new API

  • Removing the ability to connect any IG handles that you do not have login credentials for
    • You will still be able to add any IG handle that you have login credentials for. For example, if you owned @TrueLoyal Instagram handle with login credentials, you can still aggregate posts from that account.
  • Changing the rights acquisition flow for IG posts to use IG direct messages instead of commenting
  • Adding placeholders for author profile photos on IG posts
    • IG posts from your own branded account that you have login credentials for will continue to have profile photos and author full name
  • Removing the ability to filter by follower count for IG feeds in the TrueLoyal filter bar

We are aware that these changes are sudden, but we are working hard to abide by Instagram's changes while still providing the best-in-class solutions for our customers. And rest assured, your existing content is unaffected by these changes. We will continue to monitor any changes and communicate with you as we learn more. In response to Instagram's API changes, TrueLoyal hosted a webinar on April 18, 2018 to demonstrate our new feature releases, future plans and provide an open Q&A portion. Watch a recording of the webinar now!As always, you can contact us if you have any questions.

See It In Practice

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See What TrueLoyal Can Do For Your Business

Schedule a demo and we'll show your Loyalty ROI in 45 minutes or less.

Schedule a Demo