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User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and
Lately, more and more marketers are seeing how user-generated content impacts their business. In 2021, user-generated content (UGC) emerged as the solution to their most pressing problems. It stands out from the content people are used to seeing, which creates
Marketers are struggling—and this isn’t breaking news. In 2020, the biggest challenges for marketers were time and team size, likely due to COVID-related layoffs. Now that companies have recovered and marketing teams have grown, here are the biggest challenges faced
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would
