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Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TrueLoyal and reported in our State of User-Generated Content report 2022. … Read More
Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19.
Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the products. Incorporating visual storytelling into your marketing has never been more important and the following are 9 visual content trends
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement to be incredibly difficult. In 2021, the battle for digital engagement will make or break a campaign. Social media algorithms
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC Report, a deep-dive into insights from top marketers across the globe. Download the State of UGC 2021 Report This year
