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Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a,
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing
Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the
When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels
