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Fair Use is an important legal tenet for content creators across the internet. At TrueLoyal, we are always watching the horizon for laws, cases, and issues that will affect your User Generated Content strategy. In today’s case, a photographer sues to
You’ve heard that adding User Generated Content (UGC) to marketing programs drives a better conversion rate than branded content. You want to implement UGC in your marketing campaigns, but guessing which pieces are free of copyright takes time and effort. That’s
Instagram has made it incredibly easy for the average Joe to take and share great photos. And, for brands with deep pockets, it’s easier than ever before to produce professional-quality photos and carve a captivating visual identity. But, while pretty
There are no ifs or buts: modern day marketing strategies need to include social media outreach. Three-billion people have access to a social media account, which means that the potential reach of an organization is huge. Social media marketing provides
User Generated Content (UGC) in marketing strategies is on the rise. Brands have realized how valuable it is to use genuine images shared on social media by real-life customers. With this shift has come a host of legal questions: when is it ok to use an image shared to social media? When does a brand need to get permission to use the photo? And from whom? … Read More
