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We are frequently asked, “Does paying for UGC make it more legal?” The idea of receiving beautiful, high-quality content for free can seem questionable in a world where many marketing engines are powered by over-priced influencers. Rather than paying to
When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content that they post. But here’s a spoiler for you: they do. In fact, if you don’t explicitly ask permission from
Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers with a product is the digital incarnation of word-of-mouth marketing, one of the most powerful ways to convert prospects to
The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an independent enforcement arm of the U.S. government tasked with consumer protection. Part of this enforcement
The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling it the GDPR of the USA. There’s a lot of acronyms, legalese, and misinformation swirling around the discussion. Let’s clear
