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Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s
How To Use Influencers To Create UGC Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads,
Instagram released an Avatars feature with the goal to eventually have people use them in the metaverse (but let’s get to the point). Here’s how you can create your own avatar: Step 1. Launch the Instagram app on your iPhone
The marketing world is changing—as usual. Ten years ago, companies weren’t looking for UGC Specialists, Social Media Managers, and much less Chief Meme Officers. They were focused on the content published to their websites and fully invested in experts who
The attention shift to social media is apparent—Facebook didn’t make $70.7 billion last year without garnering a lot of attention. What has become less apparent is social media’s role in the marketing funnel as technology changes. Last year, Facebook ads
