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With more than 40% of the world’s population on social media, it’s hard to find a digital marketer who doesn’t understand the power and reach of the social universe. After all, it’s been fifteen years since Facebook was founded, and
Consumers are looking for easier ways to shop on social, and brands are prepping their social commerce content strategy. In fact, shoppable content on social has helped the top 500 retailers earn an estimated $6.5 billion from social shopping each
Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never been more important for selling on Instagram. While the platform continues to make it easier for companies and entrepreneurs to
You already invest time and effort creating impactful eCommerce campaigns to drive consumers to purchase, but an estimated $4 trillion of merchandise will be abandoned in online shopping carts. In the age of Instagram Checkout, shoppable UGC is becoming the
Instagram is pushing to improve the social shopping experience. Recently, they rolled out a beta version of Instagram Checkout and we believe it will be an exciting advancement overall. Shopping and hotspots on Instagram are not new, but Checkout could
