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Social sampling is a relative newcomer in the field as for most of its history, product sampling marketing has been fairly straightforward. The venues and creative execution have expanded, but the premise of distributing complimentary products to entice prospective buyers
Now more than ever, your strategy for product sampling marketing must utilize numerous channels to maximize success. While sampling is a time-honored marketing practice that can provide significant brand building benefits, it can be one of the most expensive forms of marketing.
With endless choices available in marketing today, product sampling programs have consistently stood the test of time in securing new customer acquisition, brand loyalty, and overall market share. And while the actual sampling process is still relatively straightforward, sampling communities
We tell you everything you need to know about effective product sampling, why it matters, and how you can determine sampling campaign success. … Read More
What is product sampling marketing? Learn why it works and why you should give it a try, with methods from Vesta in this handy guide. … Read More
