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New marketing trends pop up every constantly. Marketers really have to be on top of their game to spot every single novelty that could impact the performance and success of their campaigns. A few years ago, some marketers thought that
Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to marketing approaches won’t work when it comes to engaging Generation Z, the most diverse generation
Two of the spots nominated for the 2019 Emmy for Outstanding Commercial are wonderful collections of UGC. There’s an explosion of brands leveraging UGC (user-generated content) and it’s no surprise given that people trust other people more than brand messages. In
Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019
When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you? If so, you’re not alone. In fact, 64% of consumers will actively seek out reviews
