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You are tuning in to the community powered marketing revolution already in progress; welcome to the 2024 Big List of community powered Marketing Statistics. The statistics on this list represent the culmination of over a year’s worth of research, with
This is an interview with Cyle Perez, Director of Public Relations at San Antonio Zoo. The transcript has been edited for brevity and clarity. Download your copy of the 2023 State of Social & User-Generated Content. David Ramirez Let’s start
Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal. This year, our user-generated content stats roundup looks at how UGC is diversifying across the world. Micro-influencers are bumping mega-influencers
There are many variants: Digital word of mouth, electronic word of mouth (eWOM), user-created content, and user-generated content (UGC). This inconsistency often raises questions about the proper term of art for marketing and communications professionals. TrueLoyal has always advocated for
In the world of media effects research, one theory that has garnered a lot of attention is that of social cognitive theory. What is social cognitive theory, you ask? In 2019, Marina Krcmar, an associate professor in the Communication Department
