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What is Cognitive Influence? According to the Merriam-Webster dictionary, the word cognitive means “relating to, being, or involving conscious intellectual activity,” including “thinking, reasoning, or remembering.” The combination of the words refers to the factors that influence how we think
In early 2022, TrueLoyal identified 5 consumer trends and 7 marketing themes in the annual State of User-Generated Content (UGC) Report. Since then, we are still facing a pandemic and economic uncertainty, mass layoffs are raising questions, elections and the
It’s predicted the influencer marketing industry will reach $16.4 billion in 2022. That’s a big difference from the $1.7 billion global market size it hit in 2016. We’ve watched the creator economy mature over the past half-decade, turning from pretty
Influencers sparked the start of a new era in marketing. Getting access to an influencer’s audience turned out to be a lucrative strategy for businesses looking to connect with their target market. In 2022, influencer marketing is predicted to grow
You hear the ding in your inbox and look at the message. This isn’t a work message. It’s not another newsletter. It’s not a promotional email from the company that won’t stop spamming you. This one is from your favorite
