Category: Referral Program

Referral marketing as a concept is not a new one. In fact the Manchester Business School conducted a study (1998) on word-of-mouth marketing, citing unique examples that date back to the time of Aristotle. Though the study may be dated,

It’s no secret that referrals are among the most efficient ways companies get new leads and new business. It’s one of the best ways to be awarded from a customer as they are referring others to you, which indicates they

Marketers often complain of limited impact of their social strategies. Mostly these are instances when social media is seen more as a communication channel with its impact restricted to brand building contests and some other funny social antics on their