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Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace for ideas and content. The Creator Economy allows people from across the internet to share their passions, a passion economy
What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous? These are questions asked in the 2021 documentary Fake Famous, streaming on HBO. The film is clearly focused on evoking
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing. The term has yet to fall into common usage and there is still a degree of variability with definitions. Internal
