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All influencers are creators, but not all creators are influencers. Confused yet? You’re not the only one. Our latest research shows most marketers and consumers feel like there’s a difference between influencers and creators. But, describing the difference is a
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and
In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further. That’s why many are turning to influencer marketing as a vital strategy for building authentic customer connections to grow their brands. As
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would
Creating social media videos at home is a common trend nowadays, whether it is for those that are, or want to become influencers, to promote your brand, or engage and keep your audience interested through a ugc contest, or even
