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Most brands think the biggest threat to their loyalty program is a competitor with a better points program. The bigger disruption, however, is structural, and it’s already live. Agentic commerce, where AI agents shop, compare, and transact on a customer’s
Despite loyalty programs being primarily a retention tool, they don’t have to be. When structured correctly, they’re one of the most powerful CAC reduction engines available. In a previous blog article, I wrote about Loyalty ROI and briefly referenced that
Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than many brands think — and how recognizing that moment can unlock deeper engagement and long-term growth.
Loyalty ROI is notoriously hard to measure. Most brands think they know what Loyalty ROI is – “did this program pay for itself?” – but that question alone blindsides more loyalty investments than almost anything else. This blog aims to
