Customer Loyalty

Tariffs are reshaping customer loyalty: strategies for retention in 2025
Trump’s tariffs are already reshaping the way businesses operate in 2025. With increased import duties driving up costs across apparel, beauty, food, and more, companies are being forced to make tough calls. Do you absorb the blow or pass the … Read More

What is loyalty fatigue and how brands can overcome it
In the past few years, businesses have seen a troubling tendency known as ‘loyalty fatigue.’ With so many programs offering similar, uninspiring rewards, customers quickly lose interest. Today’s shoppers, especially the younger generation, expect personalized, engaging, and purpose-driven loyalty experiences. … Read More

The Ultimate List of 25 Best Loyalty Program Software Providers in 2025
Did you know that 77% of consumers stick with brands that offer loyalty rewards? In a competitive market, retaining customers is just as important as gaining new ones. A well-designed loyalty program makes it easier to build strong relationships with … Read More

Innovative customer loyalty program ideas for 2025: Shaping the future of engagement
Customer loyalty programs have come a long way from just earning points and getting occasional discounts. In 2025, brands are redefining loyalty by using technology, personalization, and creativity to create programs that truly captivate and inspire customers. These customer loyalty … Read More

8 reasons why revamping your loyalty program is the right move for your business
Loyalty programs are supposed to make customers feel valued and encourage repeat business. But what if your program is doing the opposite? Outdated systems, uninspiring rewards, and a lack of personalization can turn a once-loyal customer into a lost one. … Read More