AI
Platform Flexibility
Personalized Engagement
Integrations
Industries
Design & Strategy
Services
Program Types
In early 2022, TrueLoyal identified 5 consumer trends and 7 marketing themes in the annual State of User-Generated Content (UGC) Report. Since then, we are still facing a pandemic and economic uncertainty, mass layoffs are raising questions, elections and the
It’s predicted the influencer marketing industry will reach $16.4 billion in 2022. That’s a big difference from the $1.7 billion global market size it hit in 2016. We’ve watched the creator economy mature over the past half-decade, turning from pretty
Five years after Dollar Shave Club was founded, Unilever acquired the direct-to-consumer razor company for $1 billion. It was a move Gillette could have never seen coming. Direct-to-consumer is turning startup eCommerce businesses, like Bonobos, Blue Apron, and BarkBox into
If your marketing feels salesy, you’re doing it wrong. That salesy feeling comes from self-promotional content. This is the content created in board rooms that miss the mark. It’s the content written from your brand voice, clearly put there to
One scroll through social media gives you the experience of the attention economy. It’s an economy built on views, clicks, and conversions—and it all starts with the moment someone’s attention lands on your content. This is why brands spend weeks
