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What is a Brand Ambassador? A Comprehensive Guide for Marketers Introduction At the heart of great marketing is one simple idea: people trust people. This fact is driving the rapid adoption of brand ambassadors. But what is a brand ambassador
What is love? (…baby don’t hurt me…) But really, what is showing or receiving love for a marketer? We won’t pretend that brand love can ever replace actual human love, although I’m sure some could argue their relationship with a
Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy before we all begrudgingly accept a less-than-ideal normal. Meta recently announced it was going to cut off third-party access to
For more than a decade, TrueLoyal has understood the transformative power of authentic user-generated content. It’s the candid photo shared by a satisfied customer, the review that speaks volumes about a product’s efficacy, and the user-created video that captures those
All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product sampling. But what is community commerce, and why is it critical to brands looking to drive new acquisition and boost
