Category: Beauty & Cosmetics

According to research by IRI Worldwide, in 2017, 74 percent of consumers chose a store based on a strong loyalty or discount program. Brands have no choice but to take their loyalty rewards program very seriously, in today’s highly competitive

Learn how Hero Cosmetics has turned their online brand community into a marketing superpower, driving soaring advocacy, consumer acquisition, and loyalty. … Read More

The Beauty Industry has been growing at an incredible rate post-pandemic. As the industry grew from $483B in 2020 to $511B in 2021 – and at a compound annual growth rate of 4.75% worldwide – it is expected to surpass $716B by 2025. Some new brands have emerged as customers’ favorites amidst the pandemic because of the shifting priorities of the audience. … Read More