Advocacy & UGC
[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions
New Study Reveals Social Proof Vital to Maintaining Growth in Shaky Economy Recommendations from friends and family remain the most impactful form of brand endorsements, and their influence has only increased in the past ten years. In a new wave … Read More
How to Generate UGC for CPG with an Online Brand Community
Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted as consumers look to omni-channel shopping experiences. Loyalty is suffering under supply chain woes and inflation. And direct-to-consumer (D2C) brands are chipping away at share-of-market. … Read More
What is a Brand Ambassador Program? – Guide & Examples
Let’s explore what a brand ambassador program is, how to find advocates and the key ingredients of success. … Read More
4 Brand Advocacy Campaigns That Got it Right
If you’re looking for some inspiration for your own brand advocacy campaigns, here are 4 examples from brands that got it right. … Read More
How to Measure Brand Advocacy
Accurately measuring the success of your marketing campaigns is crucial—especially with brand advocacy. Here’s how to measure brand advocacy and stay on track. … Read More