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New Study Reveals Social Proof Vital to Maintaining Growth in Shaky Economy Recommendations from friends and family remain the most impactful form of brand endorsements, and their influence has only increased in the past ten years. In a new wave
Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted as consumers look to omni-channel shopping experiences. Loyalty is suffering under supply chain woes and inflation. And direct-to-consumer (D2C) brands are chipping away at share-of-market.
Let’s explore what a brand ambassador program is, how to find advocates and the key ingredients of success. … Read More
If you’re looking for some inspiration for your own brand advocacy campaigns, here are 4 examples from brands that got it right. … Read More
Accurately measuring the success of your marketing campaigns is crucial—especially with brand advocacy. Here’s how to measure brand advocacy and stay on track. … Read More
