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Advertising and marketing has experienced some major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television. … Read More
Its not news that banner ads have become a poor investment. Modern day banner ads have a click rate of less than .1% (or 1 in 1000 people) which means you are more likely to complete NAVY SEAL training than click a banner ad. What’s worse, a small percentage of internet users (about 8%) do 85% of that clicking – and those humans (or bots) probably aren’t the high quality traffic you’re looking for. … Read More
