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Brief #130: A crash course in improving engagement rates

Welcome to Future of Marketing!

When it comes to engagement, there's no one-size-fits-all solution. Depending on your business goals and strategy, engagement can measured by a range of metrics, including:

  • Shares
  • Comments
  • Likes
  • Saves
  • Follower growth
  • Click-throughs
  • Mentions (tagged or untagged)

Now that you know what metrics to consider...

11 ways to improve engagement rates

1. Re-share authentic user-generated content (UGC)

Consumers rank “Authentic UGC” as the most trustworthy content. Encourage customers to share UGC for a chance to be featured on your channels.

#BrandCrush alert: Aerie has over 350,000 UGC posts tagged under #AerieReal on Instagram alone – which the brand can easily repurpose with permission. Two more things to note: 1) they have a clear hashtag they consistently ask people to tag (people need guidance!) and 2) they have an awesome ambassador program that creates real FOMO. ❤️‍🔥

2. Highlight ratings & reviews

Re-share testimonials across different touchpoints to build trust with shoppers and encourage customers to submit feedback.

3. Collaborate with influencers & creators

Work with creators to help promote your brand and create relatable content.

Deep dive: Influencers, Creators, UGC: What's the Difference?

4. Create interactive and shareable content

Quizzes, polls, contests, giveaways. You get the idea.

5. Provide value (and incentives)

Offer educational resources, exclusive access, or discounts and promos.

6. Create hyper-personalized experiences

Use data and analytics to personalize content and provide recommendations for individual users.

7. Think omnichannel distribution

One post. Multiple channels.

8. Add clear CTAs

Over 60% of consumers wish brands would provide more guidance – be clear about the next step you want your audience to take.

9. Make content ✨ shoppable ✨

Streamline your audience's experience by reducing the number of steps it takes to make a purchase.

10. Leverage email marketing

Keep your audience up to date with your brand's latest developments. Bonus: email is another great channel to repurpose UGC and testimonials.

11. Analyze & optimize

Use data to identify areas for improvement, continuously optimize your efforts, and do more of what works. 🤌🏼

Too much work, so little time?

Discover, collect, curate, distribute, and analyze engaging social content with TrueLoyal.

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As always, thanks for reading. 🙂

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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