Activate Your Community to Deliver and Amplify Targeted Promotions

TrueLoyal helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data.

Consumers can engage in compelling targeted promotions – user-generated content and review campaigns, event activations, coupons, sweepstakes, contests, sampling new products, participating in discussions with other consumers. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

TrueLoyal offers a powerful audience segmentation of your community to identify, mobilize, and activate targeted groups in your community. TrueLoyal combines profile information like demographics, social connections, and geo-location with customized zero party data related to shopping habits, lifestyle behaviors, and brand preferences. With this robust data set, you can easily launch targeted promotions for specific audiences.

We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with shoppers or you’re seeking a fully managed community team to nurture your owned community and launch partner activations, TrueLoyal’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.