TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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TrueLoyal AI

From Millions to One: The Dawn of the Autonomous Loyalty Engine

Stop delivering generic one-size-fits-all experiences to your customers. Our AI-powered platform moves beyond segments to help you build a unique relationship with every single customer, driving the next best action to increase lifetime value.

Platform feature - AI - banner

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Imagine a Loyalty Program That Runs Itself

Traditional loyalty is built on broad segments and manual campaigns. It’s time-consuming, resource-intensive, and fails to treat customers as individuals. The result? Missed opportunities and unrealized revenue.

 

We’re building something different. A grander vision for loyalty where technology understands each customer so deeply that it can orchestrate the perfect, tailored experience at every stage of their journey.

 

This isn’t about incremental improvements. This is about building an autonomous AI-powered loyalty platform that engages, retains, and grows your customer base for you, within the brand and budget guardrails you define.

 

“The ultimate goal of hyper-personalization is that the cohorts go down from millions to hundreds of thousands, to thousands, to eventually one.”

Imagine a Loyalty Program

The Intelligence Behind the Experience

TrueLoyal unites three powerful forms of AI to create a system that is greater than the sum of its parts. It’s a seamless cycle of insight, creation, and action.

Predictive AI Knows What’s Next. Our predictive engine analyzes rich, multi-dimensional data to forecast the future. It doesn’t just track what happened; it tells you what will happen next.  

Churn Prediction

Identify at-risk individuals before they leave.

Next Purchase Prediction

Know precisely when a customer is ready to buy again.

Purchase Amount Prediction

Forecast future spend to understand customer value.

Basket Analysis

Understand what customers are likely to buy, even products you don't sell, to get a complete picture of their needs.

Predictive AI

Generative AI Creates the Perfect Engagement. Based on predictive insights, our generative AI crafts and assembles the ideal campaign to capitalize on an opportunity or mitigate a risk.

Campaign Generation

Instantly build multi-touch campaigns from a simple natural language prompt.

Hyper-Personalized Content

Tailor messaging, promotions, and rewards based on an individual's journey, interests, and sentiment.

Authentic UGC

Automatically match customers with the most relevant and trustworthy social proof from your library of user-generated content.

Generative AI
Assistive & Autonomous AI Execute with Precision and Scale. Our assistive agent is the final piece, putting insights and content into action. It evolves with you from a helpful co-pilot to a fully autonomous driver of your loyalty strategy.

Natural Language Search

Go beyond filters. Ask complex questions in plain English to find the exact audience you need, instantly.

Proactive Opportunities

The system doesn't wait for you. It proactively identifies untapped revenue opportunities and alerts you.

Autonomous Execution

The ultimate goal. The AI operates independently to engage customers, driving toward your objectives 24/7.

Assistive & Autonomous AI

We Paint a Picture No One Else Can

Hyper-personalization is impossible without a complete view of the customer. Our platform is an advanced data acquisition engine, drawing from deep experience in transactional data and the social web to unify disparate sources into a single, evolving customer profile.
We Paint a Picture No One Else Can

Purchase & POS Data

Understand full transaction history, whether online or in-store.

Zero-Party & First-Party Data

Go beyond inference by collecting preferences, interests, and needs directly from your customers through contests, campaigns, surveys, and quizzes.

Browser Behavior

Track engagement with your brand across your digital properties.

Social & Emotional Data

Understand customer sentiment, tone of voice, and public advocacy.

UGC & Visual Analysis

Leverage object detection and sentiment analysis on images and videos to understand what truly resonates.

This rich data set is the fuel for our AI, allowing us to understand customer evolution over time and build relationships that last.

The AI Toolkit for Modern Loyalty

This is the engine that powers hyper-personalization. Each tool is designed to solve a critical challenge in creating a unified, intelligent, and impactful loyalty program.

AI-Powered Receipt Scanning

You can't have an omnichannel program with in-store blind spots. Our industry-leading OCR technology reliably captures high-fidelity transaction data from any receipt. With advanced fraud and anomaly detection, it completes the customer story so you can reward every purchase, everywhere. Learn more

AI-Powered Member Search

Now that your data is unified, you can ask anything. Forget complex filters. Find precise, omnichannel segments in seconds with simple, natural language. Instantly find "members who bought shoes in-store and browsed sneakers online."

Churn & Value Prediction

The key to personalization is knowing what a customer will do next. Our predictive models forecast future behavior, assigning a simple risk score and a predicted value to every member, so you can tailor your strategy with precision. Learn more

Predictive Consumer Insights

Go deeper than purchase data to understand the "why." Use your loyal members as an always-on research panel to validate products, test creative, and gather feedback, ensuring your brand strategy resonates. Learn more

Review Summarization

Instantly get the pulse of your customers. Our AI analyzes thousands of reviews to highlight key themes, product issues, and sentiment, turning public feedback into a strategic asset.

AI Page - The AI Toolkit for Modern Loyalty

Autonomy Within Your Control

Giving AI the keys sounds amazing, but we know it can also sound scary. That’s why our platform is built on a foundation of “freedom within a framework.” You set the rules of the road, and the AI operates safely within them, ensuring you’re always in control of your brand and your budget.

AI page - Autonomy Within Your Control

Set Your Guardrails

Financial Controls

Establish ceilings on discounts, points multipliers, and overall campaign budgets.

Brand Safety

Define your tone of voice, accepted terminology, and content guidelines (e.g., no kids in photos).

Legal & Regional Compliance

Build a library of approved legal terms and configure rules for different regions (e.g., sweepstakes regulations).

Offer & Reward Pools

Pre-approve the specific SKUs, products, or types of rewards the system can offer.

Maintain Full Oversight

Human-in-the-Loop

While the goal is autonomy, you always have the power to intervene. Review, approve, or cancel any AI-generated campaign.

Complete Audit Trail

Maintain a transparent log of every action the system has taken and is scheduled to take, so you can always check in and see what your AI is doing.

Maintain Full Oversight

The TrueLoyal advantage

Program Design & Strategy

Expert guidance for optimal loyalty program success.

eCommerce & Multi-channel Flexibility

Flexible solutions, multiple program types, AI-driven promotions & gamification.

Offline Customer Data & Incentives
Connect the omni-channel dots between customers’ online and in-store behaviors.
Personalized Engagement
Advanced data and segmentation engine for hyper-personalized omni-channel experiences.
Real-Time Visualization
Visualize key metrics data instantly for informed decisions and ROI tracking.
Enterprise-grade
Secure, scalable, data compliant - premium services and dedicated support.

Empower your loyalty program with our cutting-edge platform

TrueLoyal’s enterprise-grade loyalty platform helps brands unlock revenue through data-driven rewards, advanced analytics, and personalized engagement. Backed by expert strategy and white-glove support, we go beyond software to help you scale retention, advocacy, and lifetime value.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.