Beauty & Cosmetics Loyalty Platform
Beauty Loyalty Is a Different Game. We’ll Make Sure You Win.
TrueLoyal delivers personalized loyalty programs that protect margins, unify fragmented channels, and turn trend-driven shoppers into loyal advocates.
The World's Best Beauty Brands Build Lasting Loyalty With TrueLoyal
Industry challenges
Addressing the biggest hurdles to long-term loyalty
Beauty Brands Demand a Different Loyalty Playbook
Discount pressure, multi-channel complexity, and trend churn can drain profit faster in beauty than in any other category.
Stop Margin Erosion With Expert Program Design
Leverage customized financial modeling and optimization to keep loyalty profitable while protecting your brand equity.
No More Loyalty Breaks Between Sales Channels
Deploy multi-type loyalty programs that unify channels, buyer groups, and online and offline purchases.
Keep High-Switching Shoppers Engaged
Deliver personalized rewards, gamification, replenishment incentives, and recognition turn trial into repeat revenue.
Never Leave Advocacy to Chance
Create advocacy loops of UGC and reviews that turn community influence into predictable growth drivers.
Transforming loyalty with real results
TrueLoyal
The Loyalty Platform Built for Beauty Brands
Connect every touchpoint, reward every action, and keep all buyers from all channels coming back.
Cross-Channel Personalization
AI links DTC, retail purchase, and zero-party data to deliver adaptive, personalized loyalty journeys for B2C and B2B buyers.
Expert Program Design
Financial modeling and optimization balance exclusivity, equity, and profitability.
Receipt Scanning & Basket Analysis
OCR-powered scanning validates in-store purchases, detects fraud, and enables SKU-level basket analysis.
Unified & Scalable Platform
APIs and integrations connect e-commerce, POS, and mobile touch points into a single scalable loyalty system.
Features that drive loyalty
With TrueLoyal’s loyalty programs, beauty and cosmetics brands can turn every interaction into a meaningful relationship using powerful features designed for engagement and growth. TrueLoyal is often considered the best customer loyalty platform for beauty.
Intelligent personalization
Use AI/ML for predictive recommendations based on purchase history and preferences, delivering adaptive loyalty journeys for beauty consumers.
Actionable insights
Utilize AI-powered data analytics to understand customer behavior across touchpoints and optimize loyalty strategies for maximum impact.
Gamified Beauty Engagement
Rules-based engines power challenges, sampling, and UGC activations.
Community & UGC
Drive advocacy by rewarding user-generated content (reviews, photos, tutorials), referrals, and social shares tying advocacy to revenue.
Unified & scalable platform
Deliver seamless omnichannel experiences by integrating online, in-store (receipt scanning), and mobile interactions on a scalable platform.
Flexible Rewards Framework
Support for experiential perks, early access, product sampling, and tiered structures beyond points.
Case Study – What Makes Sephora’s Loyalty Rewards Program Successful?
According to research by IRI Worldwide, in 2017, 74 percent of consumers chose a store based on a strong loyalty or discount program. Brands have no choice but to take their loyalty rewards program very seriously, in today’s highly competitive …
Driving Sampling & Authentic Reviews With Community – How Hero Cosmetics Did It
Learn how Hero Cosmetics has turned their online brand community into a marketing superpower, driving soaring advocacy, consumer acquisition, and loyalty. …
How to Build Brand Loyalty in The Beauty Industry: Top Customer Retention Strategies
The Beauty Industry has been growing at an incredible rate post-pandemic. As the industry grew from $483B in 2020 to $511B in 2021 – and at a compound annual growth rate of 4.75% worldwide – it is expected to surpass $716B by 2025. Some new brands have emerged as customers' favorites amidst the pandemic because of the shifting priorities of the audience. …
Creating a seamless Beauty & Cosmetics loyalty program
From program design to multi-channel execution to ongoing engagement, TrueLoyal makes loyalty simple and scalable.
Step 1
Expert Strategy & Modeling Included, Not Outsourced.
Stop guessing at loyalty. Our expert team builds a foundation for long-term loyalty strategy with data-backed financial and commercial modeling—at no extra cost.
Step 2
Custom Program Design, Not Cookie-Cutter Templates.
No generic DIY software to configure. We help you design a loyalty and rewards program tailored to your brand, optimized for your sales model, and built to drive profitable growth.
Step 3
Unified Loyalty Journeys, Not Channel Chaos.
Eliminate silos. TrueLoyal unifies eCommerce, POS, and retail data into one view, powering loyalty across all buyers while reducing friction and lost revenue.
Step 4
Engagement That Sticks, Not Fading Rewards.
Go beyond just points and promotions. Our platform keeps loyalty alive between purchases with personalized rewards, gamification, and community advocacy that drives repeat spend and retention.
Beauty & Cosmetics
57% Increase in Repeat Revenue Per Member
“Life nutrition has been loved by its customers over the years. TrueLoyal has helped us transform that love into the growing revenue and now we are aiming to grow bigger with this loyalty program.”
Beauty & Cosmetics
46% Increase in Repeat purchase revenue
Beauty & Cosmetics
84% Increased Repeat purchase revenue
Beauty & Cosmetics
2.32X Increase in revenue in a year
Beauty & Cosmetics
48% Increase in revenue in a year
Beauty & Cosmetics
+21% Purchase Conversions
Seamlessly Integrate With Your Tech Stack
Seamlessly Integrate With Your Tech Stack
We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
Frequently asked questions
Acquisition costs are rising, and beauty shoppers are quick to switch brands. A loyalty program helps offset those pressures by driving repeat purchases, boosting replenishment of hero SKUs, and turning community influence into advocacy. Instead of relying on endless promotions, TrueLoyal protects margins and grows lifetime value.
Yes. Whether you’re an indie skincare brand building your first community or an established global name juggling multiple retail partners, TrueLoyal scales with you. Our integrations across eCommerce, POS, and retail ensure your loyalty program grows seamlessly—without the fragmentation that often leaves beauty marketers blind to the full customer journey.
Absolutely. Beauty is deeply personal, and rewards should reflect that. With TrueLoyal, you can tailor incentives to skincare, makeup, haircare, or fragrance buyers—and even differentiate between first-time buyers and replenishment shoppers. That level of precision helps you stay relevant and motivate the behaviors that matter most to your brand.
We know consumer trust is paramount in beauty. TrueLoyal follows strict security protocols, including GDPR and CCPA compliance, encryption standards, and a clear promise that customer data is never used to train external AI models. That means your shoppers get personalized experiences without compromising their privacy.
Beauty loyalty is fragile, and without insight into shopper behavior, it’s nearly impossible to get ahead of churn. TrueLoyal churn prediction combines DTC data with retail sales through receipt scanning and AI-powered analytics, giving you a full picture of what’s driving switching, replenishment, or long-term loyalty. That intelligence powers smarter offers and more predictable growth.
Tiered discounts, exclusive early access to new product launches, free samples, and personalized beauty rewards drive higher engagement and loyalty.
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.