Health and Wellness
Predator Nutrition
Predator Nutrition boosted Average Order Value by 33% using a strategic rewards program that encouraged higher spending, improved customer loyalty, and created lasting engagement with repeat buyers.
About Predator Nutrition
Key Results
Objectives and challenges
- Engage and gain more repeat purchases
- Maximise enrollments and engagement for Loyalty Program
- Get high quality traffic through word-of-mouth recommendations
The solution: A rewards program
Predator Nutrition implemented TrueLoyal's 360 Degree Customer Loyalty App on its site and launched its modern day loyalty program. Predator Nutrition rewarded points to its loyalty members not just for purchases but also for referring to a friend, reviewing products and following on social media networks such as Twitter, Facebook, lnstagram etc. They offered several exciting rewards in lieu of loyalty point’s redemption including money off vouchers, gym clothing, supplements, shakers, personalized training and diet programs. The program encouraged its buyers to refer Predator Nutrition to their friends/family via Facebook, Twitter, Pinterest or email. In return, Predator Nutrition offered attractive discount of 10% off on their next order along with certain loyalty points. To maximize participations in loyalty program they offered reward points on several customer interactions on site and promoted the loyalty program on homepage and several other site pages.
- 360 Degree engagement with rewards program
- Tier-based rewards program to engage customers
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