Food and Beverage
Life Nutrition
Life Nutrition increased revenue by 31% within six months using a data-driven loyalty program, driving repeat purchases, strengthening long-term customer retention, and boosting engagement with personalized incentives.
About Life Nutrition
Life Nutrition is a premium health brand focused on providing science-backed ingredients in sustainable packaging. They focus on providing personalized vitamin solutions for men, women, and kids. Since 2016, Life Nutrition has consistently won the industry’s most reputed ‘Watsons HWB Supplements Award’.
Key Result
26.3%
Increase in Repeat Purchase Revenues
Objectives and challenges
- Increase in repeat purchase revenue
The solution: A rewards program
TrueLoyal's loyalty rewards program has the following key components:
Launching an optimized loyalty program
- 360-degree engagement with customers
- Optimized accrual & payout rates
- Structured loyalty tiers
Managing the loyalty program
- Targeted marketing campaigns
- Quarterly reviews and success plan
Life nutrition has been loved by its customers over the years. TrueLoyal has helped us transform that love into the growing revenue and now we are aiming to grow bigger with this loyalty program.
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