Today we’re excited to announce a new Ratings & Reviews solution that puts community at the heart of ecommerce growth, now available in TrueLoyal’s Community Powered Marketing platform. 

Securing a Pipeline of Fresh Reviews for Brands

Within the dynamic arena of Ratings & Reviews, brands encounter a pressing dilemma: not merely securing reviews, but securing a continuous influx of up-to-date, high-caliber reviews on product display pages. TrueLoyal found that 63% of marketers wrestle with maintaining a pipeline of fresh reviews.

Traditional Ratings & Reviews strategies often suffer from a “leaky bucket” syndrome, where brands struggle to sustain a consistent stream of up-to-date reviews. 

What’s most concerning is that the leaky bucket approach of traditional Ratings & Reviews fails to capitalize on strengthening a brand’s relationship with the actual product reviewers, thereby missing out on unlocking significant long-term value.

TrueLoyal’s new Ratings & Reviews solution is an end-to-end solution for brands who seek full-suite review collection and display, but also look to elevate their connections with product reviewers – delivering a direct, emotional, and engaging community experience within the workflow of their Ratings & Reviews strategy. 

The Switch to TrueLoyal 

Jewelry Television (JTV), one of the largest jewelry retailers in the US, was among the first brands to implement TrueLoyal’s new Ratings & Reviews solution. Their website, JTV.com, powers the country’s largest non-bridal jewelry e-commerce platform.

Previously, JTV relied on another reviews provider but decided to switch to TrueLoyal for a more efficient and responsive solution. This strategic move involved migrating over a million reviews seamlessly to TrueLoyal, enhancing their ability to leverage customer feedback effectively.

Todd Trivette, VP of Technology at JTV, says “I’m very excited to recommend TrueLoyal’s new Ratings & Reviews solution! We switched to TrueLoyal from another provider and have been delighted by their expertise in both the design and technical implementation of our solution, including the migration of over a million reviews. They continue to be ultra responsive to questions and have demonstrated the ability to quickly react to issues with robust solutions that meet our needs. TrueLoyal has proven to be a valuable partner in providing both innovative solutions and best-in-class customer service to ensure that our review platform is the best it can be.”

What Makes TrueLoyal’s Ratings & Reviews Solution Powerful? 

Full-suite Ratings & Reviews Module: Collect, display, and fuel ongoing authentic reviews with customizable reviews forms, easy moderation tools, and enhanced zero-party data capture. 

Beyond-the-Review Engagement: Cultivate ongoing relationships with product reviewers through a brand-owned community experience within the review process.

New Product Launch Review Accelerator: Jumpstart reviews prior to product launches by mobilizing targeted brand advocates for genuine reviews and UGC accumulation.

This modern and more connected approach helps brands not only cultivate a community of loyal advocates as a fuel source for ongoing reviews in the future, but also increases customer retention and expansion with personalized engagement and community connection, all as a sustainable owned resource in a brand’s ecommerce toolkit. 

Check out the full press release. Ready to get started? Get a demo today