In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Vesta tapped our direct access to millions of consumers to keep a pulse on consumer sentiment throughout the COVID-19 crisis. Our second wave of data emphasizes changing trends that marketers should be aware of as they navigate this evolving landscape.

Consumers’ adjustment to a new normal includes trying new brands. More than half of consumers tried new products for baby, food and beverage, health & wellness, household, personal care/beauty and/or pet in the past month and 48% of consumers said they would definitely continue to use the new brands they’ve discovered.

Fundamental brand values and availability are key to creating lasting consumer relationships. Consumers would most like to see good value (78%), quality (71%), safety for customers (58%) and employees (56%), ready availability (57%) and giving back to the community (48%) from brands.

For more consumer insights, view our full infographic below or by following this link.

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